Simplification Officers

Simplification Officers

AI won't speed up
a slow organization.
We work on both.

Org design and technical excellence for software and product organizations. We work hands-on inside your teams, and we measure what changes.

What makes an organization slow

Look closer and you find a tangle

4 kinds of complexity, grown over years. Each one adds a wait.

AI complexity, part 1

Add AI to the tangle

Teams get AI tools and write code faster. The work still waits at handovers, approvals and fragile systems. More output reaches the same queues.

Horizontal complexity

Silos split one product over many teams

Every feature needs 5 teams and a plan to line them up. We help you form teams that deliver a whole customer feature, across the old lines.

Vertical complexity

Layers between a question and a decision

Managers, approvals and reports pile up. We remove the layers that no longer add anything, so decisions get made close to the work.

Technical complexity

Code that makes every change slow and risky

Technical debt, tangled architecture and manual releases. We work in the code with your engineers: tests first, continuous integration and delivery, an architecture teams can change safely.

AI complexity, part 2

Now the same AI has somewhere to go

With the structure untangled, we redesign how your teams discover, build and run software with AI. In real work, measured.

The result

Simple enough to change course fast

Fewer handovers, fewer layers, cleaner code. Then AI speeds up the whole organization, and you can see it in the numbers.

Clients

Our clients tell the story on stage

10 clients went on stage to say what changed, in their own words.

400%

productivity growth and 92% of the roadmap on time, across 13 teams. Václav Muchna, CEO of Y Soft, said it on stage.

42%

more output at SoftNet, which we analyzed together from their merge requests. Output is not value, so they moved to outcome measurement: from 0 to 100% of milestones between May and September 2026.

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Short on time?

3 clients, their results, 2 minutes

Y Soft, BASE Company and AccentJobs · Watch the video

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See all talks

“The impact of Jurgen's involvement has been profound. Our developer enablement has undergone a remarkable transformation, leading to heightened code ownership and a substantial enhancement of overall knowledge across fully cross-functional teams. Consequently, our delivery approach has shifted from being a mere ‘feature factory’ to one that is firmly rooted in outcomes.”

Christof Debaes, CIO, AccentJobs

“What sets Jurgen apart is that he doesn't just change processes, he changes mindsets. … Jurgen brings real hands-on experience with AI-assisted development. … This isn't theoretical knowledge, he applies it in practice and knows how to make it work in a team context.”

Johan Rodeyns, Project Leader, Sopra Steria at Infrabel

“His insights on simplification and automation consistently help us deliver better, more meaningful increments to our clients. … he designs systems that remove structural friction and enable engineers to focus on building rather than navigating layers and politics.”

Piotr Zmilczak, Software Engineer, SoftNet

Also worked with

Barco ClickShare · BSH Home Appliances · Česká spořitelna · Heineken · Infineon · Infrabel

Who we are

The people who do the work

Org designers, engineers and coaches from Belgium, the Netherlands, Poland and the Czech Republic.

Portrait of Jurgen De Smet

Jurgen De Smet

Portrait of Steven Deneir

Steven Deneir

Portrait of Mark Uijen de Kleijn

Mark Uijen de Kleijn

Portrait of Olivier Costa

Olivier Costa

Portrait of Annelies De Meyere

Annelies De Meyere

Portrait of Michal Donat

Michal Donat

Portrait of Tom Jans

Tom Jans

Portrait of Jan Pannecoeck

Jan Pannecoeck

Portrait of Wai Fung Au Yeung

Wai Fung Au Yeung

Portrait of Jakub Perlak

Jakub Perlak

Portrait of Tomasz Wykowski

Tomasz Wykowski

Meet the team

Tell us where your organization is slow

A 30-minute call with Jurgen. You leave with a first view of where the tangle sits and what to try first.

Book a call