Effective Brainstorming with GPS
Guestblog by Peter Bertels, FlandersDC.be In his 1942 book How to Think Up, Alex Osborn presents the technique of ‘Brainstorming’ used at BBDO, one of the most successful advertising agencies at the time. He described brainstorming as a group activity “using the brain to storm a creative problem”. Although Osborn believed that brainstorming was central […]
The Key Difference of Innovation vs Business As Usual
In times of economic crisis it is important for organizations to optimize their effectiveness in order to survive. In many cases, people jump to cost optimization, only looking at their bottom line. And there is nothing wrong with that, as long as you don’t forget the role of the customers and end-users. In many cases […]