Internal Marketing is a Key Leadership Practice

The hardest part of an organization, and therefore its management, is sharing the enthusiasm with the entire organization, especially when most of the people in there are making one-tenth to one-fiftieth of what top managers make. Selling the company to their customers, or within their market segment, is a piece of cake compared to selling […]

Team Purpose and Motivation Empowered by Applied Improvisation

Guestblog by Rutger Slump, letsplayinnovation.com An increasing number of professionals are trained in improvisation skills and mindset. It helps them to play with their environment instead of controlling it, which is especially useful when dealing with complex or choatic surroundings. Improvisation is therefore a very interesting part of the Innovation Game in organizations. “The act […]