Effective Brainstorming with GPS
Guestblog by Peter Bertels, FlandersDC.be In his 1942 book How to Think Up, Alex Osborn presents the technique of ‘Brainstorming’ used at BBDO, one of the most successful advertising agencies at the time. He described brainstorming as a group activity “using the brain to storm a creative problem”. Although Osborn believed that brainstorming was central […]
Team Purpose and Motivation Empowered by Applied Improvisation
Guestblog by Rutger Slump, letsplayinnovation.com An increasing number of professionals are trained in improvisation skills and mindset. It helps them to play with their environment instead of controlling it, which is especially useful when dealing with complex or choatic surroundings. Improvisation is therefore a very interesting part of the Innovation Game in organizations. “The act […]