Internal Marketing is a Key Leadership Practice
The hardest part of an organization, and therefore its management, is sharing the enthusiasm with the entire organization, especially when most of the people in there are making one-tenth to one-fiftieth of what top managers make. Selling the company to their customers, or within their market segment, is a piece of cake compared to selling […]
Mindsetter: Boost Your Change Project
Guestblog by Dave Synaeve, propellor.be Mindsetter is partly a powerful simulation of changing organisations and the resistance they can encounter. This serious game gives insights in the cycle of change, the reactions of people on change and the different kinds of resistance you can expect. Good change management involves to create buy in and making […]
The Key Difference of Innovation vs Business As Usual
In times of economic crisis it is important for organizations to optimize their effectiveness in order to survive. In many cases, people jump to cost optimization, only looking at their bottom line. And there is nothing wrong with that, as long as you don’t forget the role of the customers and end-users. In many cases […]